The growth in internet advertising spending is not happening as quickly as we like , times co . spokeswoman catherine mathis told reuters 全面的,全盤的。網(wǎng)絡(luò)廣告紐約時(shí)報(bào)本來(lái)想靠廣告賺錢,結(jié)果卻未能如愿。
In the longer term the internet is expected to account for at least 20 % of global advertising spending ? around four times its share now 再長(zhǎng)遠(yuǎn)來(lái)看,至少20的全球廣告支出將會(huì)投向英特網(wǎng),大約是時(shí)下其所占市場(chǎng)份額的四倍。
Online advertising spending is widely predicted to continue its strong growth even if a us economic downturn squeezes the advertising sector as a whole 人們普遍預(yù)測(cè),即使美國(guó)經(jīng)濟(jì)衰退會(huì)擠壓整個(gè)廣告業(yè)的利潤(rùn),但在線廣告支出仍將繼續(xù)強(qiáng)勢(shì)增長(zhǎng)。
With the reform and open policy in china , advertising industry develops dramatically , but advertising spending is unwise for millions or billions yuan rmb cost . because it should know what is the effects advertising brings to advertisers 但是,廣告投入的盲目性較大,對(duì)于動(dòng)輒幾十萬(wàn)乃至上億的廣告投資,廣告究竟如何影響消費(fèi)者,發(fā)生了哪些效果?
It is necessary to explore the influence of advertising on brand equity because many advertising spending are wasteful . in this paper , empirical study is used to explore the relationship between advertising and brand equity from the consumer view 廣告投入對(duì)消費(fèi)者的品牌意識(shí)、品牌聯(lián)想、感知質(zhì)量和感知價(jià)值有較強(qiáng)的正面影響,而對(duì)品牌忠誠(chéng)的影響一般。